The launch is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything Dentsu International does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market.ĭentsu Creative is poised to transform brands and businesses through the lens of Modern Creativity, which looks to deliver ideas that Create Culture, Change Society and Invent the Future. In a bold move, Dentsu International has created an entirely new global creative network, uniting its creative agencies, including DentsuMB, 360i and Isobar, and expanding its Entertainment, Earned Attention and Experience capabilities.
Designed to unify and accelerate creativity across the business, Dentsu Creative will serve as the sole creative network for Dentsu International working with clients around the globe. Dentsu International’s Global CEO, Wendy Clark, and Global CCO Fred Levron announced the launch of Dentsu Creative, dentsu’s global creative network, at Cannes Lions.
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